How to Book a Show (Must-Read if your band is new to the scene)

Maybe you have created a new band which has not played out yet, but you feel you are ready to showcase what you have. Maybe you have had a couple of songs out there, but you have not secured yourself a show worth a mention. All you do are open mics and nothing more. If this is you right now, this could be the right place you have landed yourself into. Here, we will discuss how to book a show if your band is new. What is it that people do to have longer shows and not just open mics which last for minutes? Here is how you go about in getting your new band the first show:

Find the right venue

The first thing to do is to research on where exactly you want to host your show. There are so many variables here, with some venues dealing with a particular genre, others dealing with a particular demographic group such as university students, and others have an age restriction of the people to attend the show.

The music you do should match up the venue you choose. You will not book a venue that has age restrictions if your music targets the teens. Information to guide you in choosing a venue that matches up your needs can be obtained from the venue’s website.

For your first show, and even other subsequent shows, it is advisable that you get as a venue slightly smaller than what you need. Why? You want it fully packed. You can’t go for a venue that accommodates 2000 people when you are expecting 300 people to attend. No promoter wants to deal with that as they would rather promote a band that packs up venue of 1000 with 1050 people than the one that books a venue for 3000 and gets only 1050 people.

Network

Networking in music business is a crucial element in your growth. The connections you have with other bands can go miles ahead to help you in booking your show as a new band. Do you know any bands or musicians in your area? Where do they host their shows? Do their venues match up your fan base? If yes, how about requesting them for a collaboration? Also, go for open mics in such places so that you make yourself known. This way, considering booking your show in those venues can be more realistic than when you are totally new there.

Contact the venue

Once you have selected the venue, contact them in advance, say two months before the show date. The further in advance you book, the better the chance that the date will be available.

If you contact them through mail, make it short to the point and let the subject line be clear on what you want. Introduce yourself briefly and reference to any meeting you may have had with the promoter or venue owner. It even gets better when you link a live recording video of your band. Try and convince them that you can draw as big crowd as possible and let this be evident from the video you link and your following on social media.

Promote your show

Local venues shows will require you to do most of the promotion. Tell your promoter or venue owner how you’re going to promote the show, perhaps on social media platforms and email listing. You can also promote through a sponsor. With the right sponsor, you can reach a greater audience that matches your psychographics and demographics fan base.

Follow up and remain professional

Booking avenue and a date doesn’t complete the process. Look for ways you can continue to connect with the local audience. Go to such venues and play your music as often as possible. If possible, grab any opportunity you can and introduce yourself to the promoter or venue owner in person and keep in touch

Remember to remain professional in any performances you make in those venues. Be time conscious. Deal with any light and sound technicians with respect and follow the venue rules as required. Always be prepared and perform well-rehearsed songs. Treat this like a chance to prove to your promoter or venue owner that you deserve to host that show there.

With the above tips, you can book your new band a show. Above all, ensure that you are mature enough for the show. That is the first important thing you should consider before even thinking of a show. All the best in booking your first show and may you slay in whatever you do on stage.

 

 

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